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Google makes Veo 3 available for everyone to use now

Google’s advanced artificial intelligence video creator Veo 3 is now on the Vertex AI platform, alongside Veo 3 Fast for urgent projects. This innovation is poised to redefine how narratives and concepts transform into compelling visual content, from short films to intricate product showcases.

Bringing ambitious video ideas to life often faces hurdles like high costs, lengthy production times, or a lack of specialized skills. Veo 3 directly addresses these obstacles, streamlining the journey from a written concept to vibrant video.

Widespread excitement is clear, with over 70 million videos produced globally since May, and businesses generating more than six million since early access launched in June.

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Businesses worldwide are quickly integrating Veo 3. Canva, for instance, is embedding Veo directly into its platform, streamlining video creation for its users. Cameron Adams, Canva’s Co-Founder and Chief Product Officer, noted this integration makes powerful video and sound capabilities accessible within existing subscriptions, all through a simple interface.

Creative agencies are also finding significant advantages with Veo 3. BarkleyOKRP reported advancements, re-creating music videos for superior voice synchronization over older versions. Separately, investing platform eToro crafted 15 distinct, localized ad versions using the AI, connecting with diverse audiences through impactful, native language content.

Veo 3 and Veo 3 Fast equip creators with precise control. The AI simultaneously generates high-definition (1080p) video and audio, producing accurate lip-syncing for characters and precise sound effects. This native dialogue generation simplifies reaching global audiences; an August feature will allow animating a single photo into an 8-second video clip from text.

Google has built Veo 3 for responsible enterprise use. Each video frame includes an invisible digital watermark from SynthID to help prevent misinformation. Businesses also benefit from Google’s indemnity for generative AI, providing an essential layer of security and trust.

Luna Awomi

Luna Awomi

Luna Awomi is a seasoned news writer with over five years of journalism experience. Driven by her passion for storytelling, she is currently pursuing a Master's in Journalism and Digital Media to further enhance her expertise.